A Brand New You

Helping YOU Create a Personal Brand for Career Success

Spring Cleaning

Posted by julial727 on April 18, 2009

Today is one of the first beautiful days in New York and I realize it is time to put away my bulky sweaters and winter wardrobe and pull out my shorts and flip flops. Spring cleaning is not for closets alone, but can also be used as a time to reflect on your personal life and make changes for the future.

Take some time to think about areas in your life which could use some attention. One such area that many people ignore is their online personal brand. When was the last time you brushed off the cobwebs on your LinkedIn profile or updated your Facebook page? Chances are, it has been a while.

Think of how many opportunities you are missing out on because you have incomplete or stale information online. Having a complete and updated profile gives you an advantage in the marketplace. The more up-to-date and specific you are in your profile, the easier it will be to be found online by colleagues and recruiters. Think of it as your own personal version of search optimization.

Once you have updated your profile online, begin to update your network. It is one of the most valuable assets you have and will greatly help in expanding your job search or career advancement. Most social networking sites give you the ability to upload your address book and see who in your network is already utilizing that service. Connect with those people immediately. Then, invite other people and begin to expand your network further. It is amazing to see how vast your network truly is after you put a little effort into it. The job of your dreams might now only be only a degree or two away because you connected with someone you met recently at a work or charity event.

Don’t wait until spring cleaning or the loss of a job in order to update your online profile or cultivate your network. The key is to continually update your profiles and expand your network so that you can enjoy the fruits of your labors.

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One Response to “Spring Cleaning”

  1. Another way to get started on your online personal brand is to Google yourself. You may be surprised at what comes up. I once found a quote from myself from my freshman year at college when I was interviewed by the local college newspaper. This was in 1996, so the internet was not as robust as it is today and it was a total surprise to me to see that quote. Luckily, it was a fairly generic quote and opinion about some of the new school leadership.

    Also, social networking sites are extremely powerful networking tools as Julia points out above, but it is important to pay attention to the security settings on the site, what you post on your site and what your friends post. For example, when friends “tag” a photo of you on Facebook, anyone that you have as a friend on Facebook can view it. It may not be a photo that you would want to share with your entire “network” or be a part of your online personal brand.

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