Posted by julial727 on April 18, 2009
Today is one of the first beautiful days in New York and I realize it is time to put away my bulky sweaters and winter wardrobe and pull out my shorts and flip flops. Spring cleaning is not for closets alone, but can also be used as a time to reflect on your personal life and make changes for the future.
Take some time to think about areas in your life which could use some attention. One such area that many people ignore is their online personal brand. When was the last time you brushed off the cobwebs on your LinkedIn profile or updated your Facebook page? Chances are, it has been a while.
Think of how many opportunities you are missing out on because you have incomplete or stale information online. Having a complete and updated profile gives you an advantage in the marketplace. The more up-to-date and specific you are in your profile, the easier it will be to be found online by colleagues and recruiters. Think of it as your own personal version of search optimization.
Once you have updated your profile online, begin to update your network. It is one of the most valuable assets you have and will greatly help in expanding your job search or career advancement. Most social networking sites give you the ability to upload your address book and see who in your network is already utilizing that service. Connect with those people immediately. Then, invite other people and begin to expand your network further. It is amazing to see how vast your network truly is after you put a little effort into it. The job of your dreams might now only be only a degree or two away because you connected with someone you met recently at a work or charity event.
Don’t wait until spring cleaning or the loss of a job in order to update your online profile or cultivate your network. The key is to continually update your profiles and expand your network so that you can enjoy the fruits of your labors.